Television, Internet and Mobile Device Markets hungry for shorts
International television markets in Asia, Australia, Canada and Europe are literally starved for American-made short films. Canada's Movieola Channel, for instance only shows shorts, and Canal Plus, Channel 4, and the German pay TV channel Premiere have made them an everyday feature of their lineup. US-based cable outlets from Showtime and Bravo to the Independent Film Channel and the Sundance Channel are following suit. Similarly, web-based short film specialists like AtomFilms, animation playhouse IceBox.com, and Big Film Shorts are gobbling up independently produced short subjects. The 60-second mobile device short may be new to the U.S., but Indian and Chinese teenagers are downloading them to their cell phones and iPods by the hundreds.
According to distributors, any place where people wait for more than a few minutes has become a venue for shorts. Both Air Canada and Delta Airlines have gotten into the business of buying shorts, and airports in general along with cruise ships are widely considered to be quickly developing markets for. Amtrak buys short films for its overseas lines.
For years advertisers have struggled to find ways to chase consumers into new markets. So, short subjects are also generating additional revenue through product placement the same way that producer Mark “Survivor” Burnett’s reality shows do. Companies like Miller Brewing, Ford, and AT&T have placed their products in the films themselves or run ads attached to the film’s online runs.
TO BE CON'T . . .
According to distributors, any place where people wait for more than a few minutes has become a venue for shorts. Both Air Canada and Delta Airlines have gotten into the business of buying shorts, and airports in general along with cruise ships are widely considered to be quickly developing markets for. Amtrak buys short films for its overseas lines.
For years advertisers have struggled to find ways to chase consumers into new markets. So, short subjects are also generating additional revenue through product placement the same way that producer Mark “Survivor” Burnett’s reality shows do. Companies like Miller Brewing, Ford, and AT&T have placed their products in the films themselves or run ads attached to the film’s online runs.
TO BE CON'T . . .
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