HBO is jumping onto the Cell Cinema bandwagon by producing original mini-episodes of its hit series Entourage. The new mobile device friendly Entourage "mobisodes" will be available to Cingular Video customers who subscribe to HBO Mobile. This first-of-its-kind cell cinema deal (for cable TV at any rate) will expand on existing Entourage storylines with a series of "mobisodes" that will be written by, produced by and of course staring series regulars.The mobile episodes of Entourage will focus on Kevin Dillon's hilarious and fame-hungry Johnny Drama, who will be given the opportunity to make a "cellivision" show. HBO Mobile also will also be offering full-length episodes of Entourage, segmented into chapters, of the series first season of Entourage, in addition to episodes of Sex and the City, Larry David's Curb Your Enthusiasm and Dane Cook's Tourgasm.
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From Media Week:
NBC will produce 10 stand-alone webisodes of its series The Office this summer for NBC.com.
The short-form clips will follow an original storyline, tracing a mysterious budgeting shortfall at the fictional Dunder Mifflin paper company depicted in the wry comedic series. The budgeting error apparently will cause a rift among several Office staffers.
NBC said that while the roughly two-minute clips may end up being sponsored by advertisers, no such decisions have been made.
The Office, which stars Steve Carrell as a painfully idiotic boss, has exhibited ratings momentum since its move to Thursday nights in January. The show has averaged a 4.5 adults 18-49 rating on Thursdays, up 22 percent since changing time slots. Some NBC execs have even touted the show's sales success through the Apple's iTunes Music Store as helping to contribute to ratings growth.
Jeff Zucker, Chief Executive Officer, NBC Universal Television Group, announced a new web-only spin-off of BSG called Battlestar Galactica: The Resistance, "a 10 episode web series to fill in the gap between seasons 2 and 3."
"24 expanded into the wireless space with the first original dramatic series produced exclusively for next-generation mobile phones. 24: Conspiracy is a series of 24 sixty-second "mobisodes" that was launched in January of 2005 exclusively on Vodafone in 23 countries in Europe, with eventual US distribution on Verizon Wireless . . .
. . . Like the television series, 24: Conspiracy concerns the operations of agents working for the Counterterrorist Unit, an arm of the CIA devoted to preventing and responding to terrorist attacks on American soil. 24: Conspiracy had its worldwide launch on January 30, 2005. You can see the first mobisode here:"
http://www.vodafonebusiness.co.uk/24/mobisode1_minute_1.mpg
Found on the net:
"Mobile TV could be much bigger than desktop video. First, there are many times more cell phones than PCs in the world. Second, people will use it exactly the way I did: when they've got a few minutes to kill while they're on the run. Third, and perhaps most importantly, mobile carriers are desperate to bring video to customers. They spent billions of dollars upgrading their networks, and voice traffic alone isn't going to pay the bills. People will pay premiums for video, just like they pay premiums for ringtones and games.
Verizon's VCast system will use the same wireless broadband backbone (EVDO) that Verizon customers in some major metropolitan areas use to access the internet at 300 to 500 kilobits per second. Customers with special phones like the LG that I tested will see video at about 15 frames a second—half the rate of conventional TV, but as good as many cable modems and DSL connections. In the months ahead, Verizon will roll out other devices capable of using the service, which will cost about $15 a month.
At launch, you'll be able to access channels like CNN, NBC, CBS MarketWatch, E! Entertainment, a comedy channel called Just for Laughs, Sesame Street, Fox Sports, ESPN, and a weather channel. MTV, VH1, Comedy Central, and Sports Illustrated Model Search are in the works. The services will all be short clips of video, not long-form programming."
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