The Technical Term For It Is Disintermediation
Let's just face facts. We live in a culture increasingly obsessed with cutting out the middle man. Bloggers don't like the idea that News Editors get to pick the story that goes on page one. TiVo users don't like network execs to decide when their favorite show will air. Film directors are less than thrilled by the prospect of dropping work off at a post production house then coming back later to see what's been done with it.
The technical term for all of that is Disintermediation. But if you're a filmmaker, are the tools to act on it, really, readily at hand? The short answer is ... yes. After years of nonlinear digital post production development, it's finally evolved into a mature, readily available and more importantly easily used technology. Ubiquitous FireWire ports have removed connectivity hindrances so basically anyone with a computer can download digital video.
You can cut that video, edit its soundtrack, add titles and author it to DVD with a $1,100.00 program suite like Apple's Final Cut Studio, (it combines Final Cut Pro, Soundtrack Pro, Motion and DVD Studio Pro) that's relatively easy to use as accessible as your nearest Amazon.com and that will run on just about Mac. Even those without Macs have access to similar suites like Adobe's $999 Premiere Pro; that will run on any mid range PC.
"We envisioned video editing becoming a commercial commodity akin to desktop publishing," said Adobe Premiere's Group Product Manager Richard Townhill, who's long believed that a technological "perfect storm" would free post production from capital-intensive facilities "All we were waiting for was processing power in everyday PCs. Now you can shoot with an HD camera, feed the output into a Premiere-equipped PC, edit it and get HD playback with Dolby Surround Sound."
Not so long ago post professionals like Pinnacle Systems Laurin Herr were predicting that there would always be a place for traditional post houses because: ". . . There will always be expensive specialty pieces of the chain that only established facilities can afford, including telecines, cutting-edge graphics generators and color correction units."
But his reasoning just doesn't hold water anymore. Thanks to growing the popularity of HD video with independent filmmakers and the proliferation of three-CCD HD camcorders like Canon's XH G1, and new disc-based cameras like Sony's XDCAM'S, the need for professional telecine services that dominated the post scene of the not so distant past has reached the end of its rope.
Both Final Cut and Premiere include a color correction utility. And, as for the high-end graphics and visual effects side of the post production equation, there's software that's laptop compatible enough, like Adobe's After Effects or Apple's Motion but general consensus among amateur users seems indicate that no such application boasts the ease of use that characterizes most sound and video editing software. Of course, there's always tomorrow.
The technical term for all of that is Disintermediation. But if you're a filmmaker, are the tools to act on it, really, readily at hand? The short answer is ... yes. After years of nonlinear digital post production development, it's finally evolved into a mature, readily available and more importantly easily used technology. Ubiquitous FireWire ports have removed connectivity hindrances so basically anyone with a computer can download digital video.
You can cut that video, edit its soundtrack, add titles and author it to DVD with a $1,100.00 program suite like Apple's Final Cut Studio, (it combines Final Cut Pro, Soundtrack Pro, Motion and DVD Studio Pro) that's relatively easy to use as accessible as your nearest Amazon.com and that will run on just about Mac. Even those without Macs have access to similar suites like Adobe's $999 Premiere Pro; that will run on any mid range PC.
"We envisioned video editing becoming a commercial commodity akin to desktop publishing," said Adobe Premiere's Group Product Manager Richard Townhill, who's long believed that a technological "perfect storm" would free post production from capital-intensive facilities "All we were waiting for was processing power in everyday PCs. Now you can shoot with an HD camera, feed the output into a Premiere-equipped PC, edit it and get HD playback with Dolby Surround Sound."
Not so long ago post professionals like Pinnacle Systems Laurin Herr were predicting that there would always be a place for traditional post houses because: ". . . There will always be expensive specialty pieces of the chain that only established facilities can afford, including telecines, cutting-edge graphics generators and color correction units."
But his reasoning just doesn't hold water anymore. Thanks to growing the popularity of HD video with independent filmmakers and the proliferation of three-CCD HD camcorders like Canon's XH G1, and new disc-based cameras like Sony's XDCAM'S, the need for professional telecine services that dominated the post scene of the not so distant past has reached the end of its rope.
Both Final Cut and Premiere include a color correction utility. And, as for the high-end graphics and visual effects side of the post production equation, there's software that's laptop compatible enough, like Adobe's After Effects or Apple's Motion but general consensus among amateur users seems indicate that no such application boasts the ease of use that characterizes most sound and video editing software. Of course, there's always tomorrow.
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