Tuesday, July 25, 2006

The Shorts Circuit: AtomFilms

You’ve got a short film to sell, so you need to understand that the expanding reach of broadband Internet access has changed everything. That’s right, literally every aspect of short film distribution has been affected by faster download speeds. New opportunities for short filmmakers are popping up every day. Or at least that’s how the hype goes. But before there was any hype, there was an AtomFilms. When the company first appeared back in 1999, there were almost no online venues for short films.

These days, there are dozens of specialized film sites following www.atomfilms.com’s lead—financing their efforts with a profitable combination of advertising, sponsorship, e-commerce, subscriptions, and partnerships, paying filmmakers a percentage of ad revenue based on how often a film is downloaded (i.e. the more popular a film is, the more it will make) and most notably, chasing wider and wider distribution channels.

Even if one were inclined to discount the good PR, it would be hard to make a case for a better first stop for a filmmaker with a short under 15-munutes to sell than AtomFilms. Not only does their site boast a list of contributors from short filmmaking’s biggest names—including Joe Cartoon, JibJab and Aardman, it claims a monthly audience of between 13 and 30-million visitors as well.

According to Atom Entertainment’s CEO Mika Salmi. “Short-form, on-demand entertainment is something we started in 1998. AtomFilms enables innovative filmmakers and animators to earn money and reach a large audience.”

Most recently, Atom’s been signing distribution deals that have extended their reach to AOL, Singingfish, BlinkxTV and other video-friendly search engines—and their newest service, AtomFilms To Go, has made the company a player in the mobile device cinema market via Verizon’s V Cast and platforms, from Sony’s PlayStation Portable and Apple’s iPod to Creative's Zen Vision: M.

“The ad market for online-video sites and content is just blowing up, so now there is a race among the large media companies to acquire video inventories, but there's very little quality short-form video available." said Scott Roesch, JibJab partner and Vice President and General Manager of Atom. “Fortunately, AtomFilms has a longstanding history of opening doors for today’s most promising filmmakers and animators,”

TO BE CON'T

2 comments:

Anonymous said...

What kinds of shorts is AtomFilm studios producing?

Anonymous said...

AtomFilms Studio projects include:
· CASUAL ENCOUNTERS, from Mike Mohan
A six episode reality series inspired by Craigslist’s Casual Encounters section.
· WANNA SEE MY BUG, from Efram Potelle and Kyle Rankin
A special effects-driven short by the winners of Project Greenlight 2.
· NEW BOOBS, from Matthew Bonifacio
A comedy by Sundance alum (LBS). A young woman, obsessed with her flat chest and her handsome neighbor, contemplates breast implants to win his affection.
· DOG YEARS CHAPTER 2, from Sam Hearn and Richard Penfold
The sequel to an international award-winner follows the continuing adventures of Ben and his owner.
· 2 Projects from PES, GAME OVER and CEMETERY SEX
The award-winning filmmaker brings a stop-motion homage to old school videogames and a unique sex story.