Selling Short Films In a Flat World
For the first time since aforementioned mini-moguls like Mack Sennett and Hal Roach made their fortunes producing short films for theatrical distribution, talk that short filmmaking is back with a vengeance, isn’t hype. A perfect storm of rapid bandwidth improvements, increasingly media-friendly delivery venues and a globalized network of sales outlets has given birth to an enormous market for shorts ranging from 60-seconds to 30-minutes in length.
Whether you’re ready for it or not, the future of short filmmaking is becoming clear. It’s a genuine revolution that every filmmaker and would-be filmmaker needs to be more aware of. Hordes of well-known film and television production companies are stepping into the Online and Cell Cinema Markets, but they can’t satisfy these new content demands on their own.
The marketplace is hungry for talented newcomers with the ambition to take advantage of the opportunity it represents. But to properly exploit it, filmmakers need to come by a workable understanding its structure and needs.
First and foremost, the most important thing for filmmakers to bear in mind will be that the “marketplace” is in fact made up of three separate and distinct markets. Secondly, and this is really good news, access to all three markets will be less dependant on an accumulation of frequent flyer miles by visiting film festivals than on having a DSL line or a cable modem.
TO BE CONTINUED . . .
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